Policies and Endnotes

Email Communication
You will only receive an email from Upfitter Portal if you have requested to be on our mailing list. 

Pixel Tags
We may use Pixel Tags on our Site and may permit third parties to place them on our Site to monitor the effectiveness of advertising or for other legitimate purposes. A Pixel Tag, also known as a "Web bug," is a small, graphic image on a Web page, Web-based document, or in an e-mail message that is designed to allow the site owner or a third party to monitor who is visiting a site. Web beacons are often invisible to the visitor because they are typically very small (only 1-by-1 pixel) and the same color as the background of the Web page, document, or email message. Web beacons are represented as HTML IMG tags in the Web page; visitors can click on "view profiles" of the web page to see whether the page is using a web beacon. 

Web beacons collect the IP address of the computer that the Web beacon is sent to, the URL of the page the Web beacon comes from, and the time it was viewed. Web beacons can also be linked to personal information. For example, advertising networks use Web beacons to add information to a personal profile of what sites a person is visiting and to determine what banner ads to display based on the profile. Another use of Web beacons is to provide an independent accounting of how many people have visited a particular website. Web beacons are also used to gather statistics about Web browser usage at different places on the Internet. 

IP Address and Click-Stream Data Collection
Upfitter Portal may collect IP addresses and/or click-stream data for market research, for purposes of system administration and to report aggregate information. An IP address is a number that is automatically assigned to your computer whenever you access the Internet. Our servers identify your computer by its IP address. When you request web pages from our Site, our servers log your IP address. 

Click-stream data is information collected by our servers when you request pages from our Site. Click-stream data may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view, and other such non-personal information. When analyzed, this data helps us analyze how visitors arrive at our Site, what type of content is most popular, what type of visitors in the aggregate are interested in particular kinds of content, and the like. 

Security
Upfitter Portal uses commercially reasonable efforts to store and maintain personal information to protect it from loss, misuse, alteration, or destruction by any unauthorized party. We encrypt order information, including credit card numbers, using Secure Sockets Layer (SSL) technology to ensure that our customers' information is safe as it is sent over the Internet to our server. 

We exercise reasonable care to protect your personal information. This includes storing the personal information on our servers behind a secure firewall and ensuring all transmissions to other vendors use secure encryption technology. Unfortunately, no data transmission over the Internet can be guaranteed to be 100 percent secure. So while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us or receive from us. This is especially true for information you transmit to us via email. We have no way of protecting that information until it reaches us. Once we receive your transmission, we maintain physical, electronic, and procedural safeguards to protect your personal information. 

When registering for access to a secure area of our Site, we will ask you to select a Username and Password. We recommend that you do not divulge your Password to anyone. We will never ask you for your Password in an unsolicited phone call or in an unsolicited email. Also, remember to sign out of the registered area of our Site and close your browser window when you have finished. 

Internally, we will limit access to personal information to those persons who need the information to provide products and services to you or maintain or service those products or services. These persons are limited in number and are committed to our privacy and security policies. We will review our security arrangements from time to time, as we deem appropriate. 

Links to Other Sites
Please be aware that we provide links to third-party sites as a service to our visitors, and that we are not responsible for the content or information collection practices of those sites. Please note that these sites' privacy policies may differ from those of Upfitter Portal. We encourage you to review and understand their privacy practices before providing them with information. 

Privacy Statement Revisions
A revised online privacy statement will only apply to data collected subsequent to its effective date on this version of our Site. Any revisions will be posted at least seven days prior to its effective date.

We collect several types of information on our Site. Personal information is information that identifies an individual or is directly associated with a specific person, such as a customer's name, mailing address, telephone number, email address, credit card number, or information about activities that can be directly linked to that person, such as his or her purchases ("personal information"). Our definition of personal information does not include "aggregate" information. Aggregate information is data about the use of our Site, such as pages visited on our Site. Aggregate information helps us understand trends and customer needs so that we can better consider new products and services, and tailor existing products and services to customer desires. 

We may also collect "non-personal information", which is information about you that does not itself identify you individually. Examples of non-personal information include age range and gender. 

Collection of personal information
When you use certain parts of our Site, we collect certain kinds of personal information: 

Customer Service Correspondence: We may collect information that identifies you personally when you submit comments, questions, or suggestions to our Customer Service department. 

Use of personal information
Except as disclosed in this statement, we do not sell or disclose information that identifies our visitors personally or makes it possible for other parties to contact them directly without our visitors' consent. 

Use of Non-Personal and Aggregate information
We may use non-personal and aggregate information to better design our Site and share with our marketing and advertising agencies.

Cookies
A cookie is a small text file that the browser sends to the web server with each page request. A cookie can be saved on a visitor's hard drive as a small text file or it can be restricted to the computer's memory where it is removed once the browser is closed. Only the cookies that are associated with a specific URL are sent to the web server; cookies that are sent from one web server are never sent to another web server. Upfitter Portal uses cookies to identify specific machines in order to gather aggregate data on how visitors are utilizing our Site. In some cases, cookies might be used to identify a specific visitor. 

Use of Cookies
We use cookies to enable Upfitter Portal to automate access and data entry functions of our Site and track the use of the Site to determine those areas which are useful or popular and those that are not, thereby enabling us to improve and update the Site effectively. Once a visitor has registered on our Site, Upfitter Portal may elect to use cookies to track a specific visitor. We use this information to enhance the visitor experience during future visits to our Site. We might also collect information on the browser type including plug-in versions, for example, Flash or QuickTime. Another example of information we might capture is the URL where a visitor is entering or exiting our Site. 

Disabling Cookies
You may adjust your Web browser to either alert you of the use of cookies or refuse to accept cookies. For Internet Explorer or AOL users, you can click on the Start button and then select Control Panel, Internet Options, and the Security tab. If you click on the Custom button, you will be able to see the cookie options. For Netscape users, in the browser, select File, Preferences, and then Advanced to view the cookie options. Be aware that if you elect not to accept cookies, the Site may not function properly or may not permit access.